Do you think you can get that inflection point sooner in India? To get to the inflection point (where 3D licences make significant gains on 2D), you see a need for 3D to be somewhere around 20 per cent. Our 3D base, however, has lived up to or exceeded our expectations in a few regions. The 2D revenues and its installed base just keep growing, making it harder to make a meaningful impact on the 3D's installed base. Here, AutoCAD's biggest competition is pirated, cheaper copies. But unlike the US, the Indian campaign will take more than advocacy and education. We think India is ready for a two-dimensional (2D) to three-dimensional (3D) conversion campaign. Similar centres are planned in institutes and universities across India, restricted not only to architecture, urban planning and construction management, but also to industrial design, manufacturing, civil engineering, animation and even special effects.ĪutoCAD, which is rightfully Autodesk's bread and butter, is as widely adopted in India as it is in the United States. We will also open Autodesk Centre of Excellence in various design schools and colleges. Adding a sales team in India this year is our immediate priority. In November 2005, Autodesk redrew its strategic map for Asia and growing business in regions such as the Asia-Pacific topped the list. Now that Autodesk has achieved the annual sales target, what's the way forward? The second-in-command at Autodesk talks to Priyanka Joshi about the company's strategies in the country. Responsible for customised solutions in the building, manufacturing, infrastructure, media and entertainment industries, Bado has a strategy up his sleeves to grow the company's market share in the country in the next three years. For Autodesk, a design software and digital solutions company, says Bado, it's just the beginning in India. Ken Bado, executive vice-president, worldwide sales, Autodesk, does not believe in gushing over the company's first quarter revenues that touched the $1.84 billion mark in 2007.
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